TY  - BOOK
AU  - Rao Vithala R
AU  - Steckel Joel H
TI  - Analysis for Strategic Marketing
SN  - 9788131701607
U1  - 658.802 
PY  - 2006///
CY  - New Delhi
PB  - "Pearson Education Inc, Delhi"
KW  - Marketing
KW  - Bases Of Segmentation
KW  - Benefit Measurement and Segmentation
ER  -