TY  - BOOK
AU  - Wind Yoram
AU  - Hays Catharine Findiesen
TI  - Beyond Advertising
SN  - 9788126563418
U1  - 659.133 
PY  - 2016///
PB  - "Wiley India Pvt. Ltd., New Delhi"
KW  - Advertising Management
KW  -  New Model Beyond Advertising
KW  - Motivation for Change
N1  - 2016-10-07
ER  -