Kotler Philip <br/><br/>
Framework for Marketing Management 

 - 6th Ed.  
 - Noida  Pearson  Education  2018 
 - 344 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789332575394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Connecting with Customers<br/> Value Communication<br/> Value Creation<br/> Value Delivery<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/KEL