TY - BOOK AU - Rao Sunil B AU - Basha Ghouse TI - Brand Management SN - 9789352993610 U1 - 658.827 PY - 2018/// CY - Mumbai PB - Himalaya Publishing House KW - Brand Management KW - Brand Leveraging KW - Brand Performance KW - Designing KW - Market Potential KW - Product development KW - Product Management KW - Sales Forecasting N1 - 2018-10-25 ER -