TY  - BOOK
AU  - Sissors Jack Z
AU  - Baron Roger B
TI  - Advertising Media Planning
SN  - 9780071071017
U1  - 659.111 
PY  - 2016///
CY  - New Delhi
PB  - McGraw-Hill Education India Pvt. Ltd.
KW  - Advertising Management
KW  -  Advertising and Consumers
KW  -  Basic Measurements
KW  -  Experimenting and Media Planning
KW  -  Marketing Strategy and Media Planning
KW  -  Relationship among Media
KW  -  Sample Media Plan Presentation
KW  -  Selecting Media Classes
KW  -  Setting and Allocating the Budget
KW  -  Strategy Planning
KW  -  Testing
KW  - Advertising Media Planning
N1  - 2018-10-25
ER  -