Sissors Jack Z <br/><br/>
Advertising Media Planning 

 - 7th Ed. 
 - New Delhi  McGraw-Hill Education India Pvt. Ltd.  2016 
 - 480 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9780071071017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Advertising and Consumers<br/> Basic Measurements<br/> Experimenting and Media Planning<br/> Marketing Strategy and Media Planning<br/> Relationship among Media<br/> Sample Media Plan Presentation<br/> Selecting Media Classes<br/> Setting and Allocating the Budget<br/> Strategy Planning<br/> Testing<br/>Advertising Media Planning
<br/><br/><label>Dewey Class. No.: </label>659.111  / SIS/BOR