Intenational Marketing 

 - 15th Ed. 
 - Chennai  McGraw-Hill Education India Pvt. Ltd.  2016 
 - 622 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789339204464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Cases<br/> International Business Enterprises<br/>Export Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAT/GIL