TY  - BOOK
AU  - Jugenheimer Donald W
AU  - Bradley Samuel D
TI  - Advertising And Public Relations Research
SN  - 9781138998346
U1  - 659.072 
PY  - 2017///
CY  - London
PB  - "Routledge Taylor & Francis Group, New York"
KW  - Advertising
KW  - Advertising and Public Relations Research
KW  - Qualitative Research
KW  - Quantitative Research
N1  - 2017-11-21
ER  -