TY  - BOOK
AU  - Bullmore Jeremy
TI  - "Apples,Insights and Mad Inventors"
SN  - 9780470029152
U1  - 658.8 
PY  - 2006///
CY  - USA
PB  - Wiley
KW  - Marketing
KW  - Posh Spice & Persil
KW  - The Clipboard and Copywriter
ER  -