TY  - BOOK
AU  - Mirchandani G C
AU  - Bhide Y B
TI  - Essentials of Marketing
U1  - 658 
CY  - Bombay
PB  - India Book House Pvt Ltd
KW  -  Distribution
KW  -  Market Research
KW  -  Marketing Concept
KW  -  Sales Management
KW  -  Selling
KW  - Product Management
ER  -