Peter Paul  J <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 7th Ed. 
 -  "Tata McGraw-Hill, New Delhi"  2005 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0070601585 
<br/><br/><label>Dewey Class. No.: </label> / OLS