Chernatony Leslie De <br/><br/>
Creating Powerful Brands In Consumer Service And Industrial Markets 

 - 2nd Ed. 
 -  Butterworth-heineman  1999 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE/MCD