Keller Kevin Lane <br/><br/>
Building Measuring And Managing Brand Equity 

 - 2nd Ed. 
 -  Prentice Hall Of India  2003 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8120323092 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL