Batra Rajeev <br/><br/>
Advertising Management 

 - 5th Ed. 
 -  Prentice Hall Of India  2002 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Dewey Class. No.: </label>659  / BAT/MYE