TY - BOOK AU - Zikmund William G AU - Adhikari Atanu TI - Business Research Methods SN - 9788131520369 U1 - 001.42 PY - 2016/// CY - Delhi PB - Cengage Learning KW - Business Research Methods KW - Comprehensive Cases KW - Computerized Databases KW - Data Analysis KW - Measurement Concepts KW - Presentation KW - Research Methods KW - Sampling and Fieldwork KW - Research Process N1 - 2018-10-25 ER -