Belch George E <br/><br/>
Advertising And Promotion 

 - 6th Ed.  
 -  "Tata McGraw-Hill, New Delhi"  2006 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0070581940 
<br/><br/><label>Dewey Class. No.: </label>659  / BEL/BEL