TY  - BOOK
AU  - Schiffman Leon G
AU  - Kumar S. Ramesh
TI  - Consumer Behavior
SN  - 9789332555099
U1  - 658.8342 
PY  - 2016///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing Management
KW  -  Consumers Research
KW  -  Marketing Ethics
KW  - Decision Making
N1  - 2016-09-27
ER  -