Keegan Warren J Global Marketing - 9th Ed. - Noida Pearson India Education Services Pvt. Ltd. 2018 - 624 ENGLISH ISBN: 9789352865284 Subjects--Topical Terms: Marketing Management Subjects--Facted Index Terms: Global Marketing Environment Marketing Mix Strategy and LeadershipGlobal Marketing Dewey Class. No.: 658.8 / KEE/GRE