TY  - BOOK
AU  - Malhotra Naresh K
TI  - Essentials of Marketing Research
SN  - 9789332571198
U1  - 658.83 
PY  - 2017///
PB  - Pearson Education
KW  - Marketing Research
KW  -  Analysis
KW  -  Data Collection
KW  -  Observation
KW  -  Orientation
KW  -  Report
KW  -  Survey
N1  - 2018-10-25
ER  -