TY  - BOOK
AU  - Dutta Gautam
TI  - Global Marketing
SN  - 9789332530355
U1  - 658.8 
PY  - 2017///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing Management
KW  -  Deciding on Brand
KW  -  Negotiating Cultural Factors
KW  -  Organising for Global Marketing
KW  -  Research Agenda
KW  - Global Marketing
N1  - 2017-11-21
ER  -