TY  - BOOK
AU  - Clow Kenneth E.
AU  - Baack Donald
TI  - Integrated Advertising Promotion And Marketing Communications
SN  - 9781292222691
U1  - 659 
PY  - 2018///
PB  - Pearson  Education
KW  - Marketing
KW  -  Evaluation
KW  -  IMC Advertising Tools
KW  -  IMC Ethics
KW  -  Marketing Communications
KW  -  Promotion
KW  -  Promotional Tools
KW  -  Regulation
KW  - Integrated Advertising
N1  - 2019-11-02
ER  -