Clow Kenneth E. <br/><br/>
Integrated Advertising Promotion And Marketing Communications 

 - 8th Ed. 
 -  Pearson  Education  2018 
 - 508 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9781292222691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Evaluation<br/> IMC Advertising Tools<br/> IMC Ethics<br/> Marketing Communications<br/> Promotion<br/> Promotional Tools<br/> Regulation<br/>Integrated Advertising
<br/><br/><label>Dewey Class. No.: </label>659  / CLO/BAA