TY  - BOOK
AU  - Wirtz Jochen
AU  - Lovelock Christopher
TI  - Essentials of Services Marketing 
SN  - 9781292089959
U1  - 658.8 
PY  - 2018///
PB  - Pearson  Education
KW  -  Customer Interface
KW  -  Products and Customers
KW  -  Service Excellence
KW  - Services Markets
N1  - 2019-11-02
ER  -