Belch George E <br/><br/>
Advertising And Promotion 

 - 5th Ed. 
 -  Tata McGraw-Hill Publishing  2001 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>007047382X 
<br/><br/><label>Dewey Class. No.: </label>659  / BEL/BEL