TY - BOOK AU - Hutt Michael D AU - Sharma Dheeraj TI - B2B Marketing SN - 9788131520796 U1 - 658.8 PY - 2014/// CY - Delhi PB - Cenage Learning India Pvt. Ltd. KW - Marketing Management KW - Assesing Market Opportunities KW - Formulating Business Marketing Strategy KW - Pricing Strategies KW - Managing Relationships N1 - 2016-09-27 ER -