Cravens David <br/><br/>
Strategic Marketing Management Cases 

 - 7th 
 - New York  Irwin McGraw Hill  2002 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0072429488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA/LAM