TY  - BOOK
AU  - Jha S. M.
TI  - Bank Marketing
SN  - 9789350249093
U1  - 658.811 
PY  - 2011///
PB  - Himalay Publishinig House
KW  - Marketing
KW  - E-Banking
KW  - Future Marketing
KW  - Market Segmentation for Banks
KW  - Marketing Planning
KW  - Marketing Strategy
KW  - Place Strategy
KW  - Pricing Strategy
ER  -