TY  - BOOK
AU  - Reidenbach R. Eric
AU  - Reidenbach W. Goeke
TI  - Competing For Customers And Winning With
SN  - 8131716961
U1  - 658.812 
PY  - 2006///
PB  - Pearson Education, New Delhi
KW  - And Winning With
ER  -