Harvard Business Review <br/><br/>
Harvard Business Review on Marketing 

 -  Harvard Business School Corporation, United States  2001 
 - 182 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9780070254848 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HBR