TY  - BOOK
AU  - Reichheld Fred
TI  - Ultimate Question
SN  - 9781591397830
U1  - 658.1554 
PY  - 2006///
CY  - Boston
PB  - Harvard Business School Press
KW  - Management
KW  - Consumer Satisfaction
KW  - Customer Loyalty
KW  - Customer Relations
KW  - Employee Motivation
KW  - Leadership
KW  - Success in Business
ER  -