TY  - BOOK
AU  - Kumar S. Ramesh
TI  - Managing Indian Brands
SN  - 9788125913085
U1  - 658.827 
PY  - 2013///
CY  - Noida
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Brand Management
KW  - B to B Marketing
KW  - Changing Marketing Scenario
KW  - Consumer Behaviour
KW  - Contemporary Issues in Marketing
KW  - Managing Product Lines
ER  -