Kumar S. Ramesh <br/><br/>
Managing Indian Brands 

 - 2ne ed. 
 - Noida  Vikas Publishing House Pvt. Ltd.  2013 
 - 356 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9788125913085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>B to B Marketing<br/>Changing Marketing Scenario<br/>Consumer Behaviour<br/>Contemporary Issues in Marketing<br/>Managing Product Lines
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM