TY  - BOOK
AU  - Kotler Philip
AU  - Kartajaya Hermawan
TI  - Marketing 4.0
SN  - 9788126566938
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing Management
KW  - Digital Economy
KW  - Tactical Marketing
KW  - Trend Shaping Marketing
N1  - 2017/11/21
ER  -