Czinkota Michael <br/><br/>
Marketing Management 

 -  Cengage Learning India Private Limited, New Delhi  2009 
 - 598 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9788131501177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI/KOT