TY  - BOOK
AU  - Roberts Kevin
TI  - Lovemarks
SN  - 9781576872703
U1  - 658.827 
PY  - 2005///
CY  - New York
PB  - PowerHouse Books
KW  - Brand Management
KW  - Advertising
KW  - Brand Name Products
KW  - Forecasting
KW  - Marketing
KW  - Trademarks
ER  -