TY  - BOOK
AU  - Anderson James C.
AU  - Kumar Nirmalya
TI  - Value Merchants
SN  - 9788131716830
U1  - 658.804 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Business Marketing
KW  - Industrial Marketing
KW  - Purchasing
KW  - Sales Promotion
ER  -