Aaker David <br/><br/>
Strategic Market Managment 

 - 6 th ed 
 -  John  Wiley  & Sons Inc., New  Delhi  2001 
 - 338 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8126509252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / AAK