Ramaswamy V. S. <br/><br/>
Marketing Management 

 - 4th ed . 
 -  Mcmillan Publisher, New Delhi  2009 
 - 872 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0230637299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/NAM