Kotler Philip <br/><br/>
Marketing Management 

 - 13th ed. 
 - New Delhi  Pearson Education, Delhi  2009 
 - 647 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>978131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/KEL