TY  - BOOK
AU  - Clarence Clifford Remedios (SFMMS1416-0025)
AU  - Eusebia Randall Dsouza (SFMMS1416-0033)
TI  - Consumer Study on Brand Awareness and Brand Preference for Dishwashing Soaps in Mumbai
PY  - 2016///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
KW  - Brand Awareness, Consumer Awareness, Product Preference, Brand Preference
ER  -