CHINMAY GOVIND MHATRE (SFMMS1618-0018) <br/><br/>
Effectiveness of Mahindra KUV100 Advertising Campaign on Consumer Behavior 

 -  St. Francis Institute of Management and Research, Mumbai  WIN/2018 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-SPL
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Advertising,Consumer Behavior