TY  - BOOK
AU  - Dmello Fiona
AU  - Ramesh G
TI  - Marketing Effectiveness Through Vendor Process : A Study With Special Reference To Retail Branding
U1  - SUM/2012/MAR/PR1551 
PY  - 2012///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -