Ramanujam Kavita <br/><br/>
Impact of celebrity endorsements on consumer buying behaviour and brand image 

 -  St. Francis Institute of Management and Research, Mumbai  2014 
 - 60 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR
<br/><br/><label>Dewey Class. No.: </label>WIN/2014/MAR/PR1929