TY  - BOOK
AU  - Gonsalves Sinclair
AU  - Kulkarni Vaishali
TI  - Measuring success of new product launches in the Indian automobile Industry
U1  - WIN/2014/MAR/PR1918 
PY  - 2014///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -