TY - BOOK AU - Dsouza Prannoy AU - Banerjee Sanchayita TI - Studying the Indian Cough Syrup market and suggesting strategies to Paras Pharmaceuticals for Improvement by Nielsen India U1 - WIN/2014/MAR/PR1923 PY - 2014/// PB - St. Francis Institute of Management and Research, Mumbai KW - MAR ER -