TY  - BOOK
AU  - Desai Jigar
AU  - Ramesh G
TI  - Effectiveness of Product Placement in Movies Songs and Television Shows and its influence in Brand Recall
U1  - WIN/2015/MAR/PR2215 
PY  - 2015///
PB  - St. Francis Institute of Management and Research, Mumbai
KW  - MAR
ER  -