Desai Jigar <br/><br/>
Effectiveness of Product Placement in Movies Songs and Television Shows and its influence in Brand Recall 

 -  St. Francis Institute of Management and Research, Mumbai  2015 
 - 20 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR
<br/><br/><label>Dewey Class. No.: </label>WIN/2015/MAR/PR2215