To Gain an insight of the different types of Tile adhesives sold by the Retailers and contractors and what is the Competitors price of such products and what makes the Retailers and Contractors choose products that are different from the Company's Products.

By: Contributor(s): Publication details: St Francis Institute of Management and Research, Mumbai Mumbai SUM/2013Subject(s): DDC classification:
  • SUM/2013/MAR/PG0148
Dissertation note: 2012-2014
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