Business Sustainability A Strategic Choice

By: Contributor(s): Publication details: Bhubaneshwar ASBM University 2023Description: Vol XVI Issues 1 & 2 Jan-Dec 2023 Pg 09Subject(s): In: ASBM UniversitySummary: Organisations of today are facing challenge of remaining competitive as the environment is characterized by volatility, uncertainty, complexity and ambiguity. They are consistently trying to outperform their competitors in their industry or field and gain a competitive advantage. Numerous research studies have identified sustainability as a key factor in gaining competitive advantage and so a growing number of companies have made sustainability a very pivotal part of their strategy. Companies are striving hard to achieve their sustainability goals by trying to earn profit without sacrificing resources to safeguard the interest of future generations. This is a conceptual paper and talks at length about sustainable business practices vis-a-vis emerging trends.
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Article St. Francis Institute of Management and Research Available AR1105

Organisations of today are facing challenge of remaining competitive as the environment is characterized by volatility, uncertainty, complexity and ambiguity. They are consistently trying to outperform their competitors in their industry or field and gain a competitive advantage. Numerous research studies have identified sustainability as a key factor in gaining competitive advantage and so a growing number of companies have made sustainability a very pivotal part of their strategy. Companies are striving hard to achieve their sustainability goals by trying to earn profit without sacrificing resources to safeguard the interest of future generations. This is a conceptual paper and talks at length about sustainable business practices vis-a-vis emerging trends.

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