The Technology evolves every day, creating a continuous stream of new causes of action. Information technology has also been playing a vital role in the future of development of business and the way of doing business in an emerging economy like India. E-commerce is a form of a business model that performs its operation/transactions involving the exchange of goods and services or the transmission of funds ore data operations involving the exchange of goods and services or the transmission of funds or data or terms of sale on an electronic network or internet. E-Commerce is the future of shopping. Even E-commerce is one of the market choices to pursue in the future. E-commerce in our country is growing rapidly. backing by growing the base of internet users and favorable demographics. the Indian E-commerce Industry has experienced remarkable growth in recent years. In the future too, there are tremendous growth prospects for E-commerce. In the present paper an attempt has been made to study the theoretical concepts and models of E-commerce in India.